Fireside chat with Alex Green, Prime Video

Speaker: Alex Green

Moderator: Lina Marta Sarma

Līna Marta Sarma, the representative from Riga Tech Girls and moderator of this fireside chat, asks Alex Green, Managing Director of Sport for Amazon Prime Video, what has changed during the pandemic for the Amazon Prime Video, about the Gen Z behaviour and entertainment content in an online format. Alex says that it (online entertainment) is nothing like going to the stadium, feeling the atmosphere, hearing the sound and seeing the scale of it. People love that, they love going to the theater and cinema as well. People like that shared experience, watching something together, hearing other people’s reactions. TV and what we can show online only complements that. The two (online and physical entertainment) live side by side.

Alex Green is Managing Director of Sport for Prime Video in Europe. Alex created the strategy and spearheaded the rights negotiations to secure live sport on Prime Video for the first time in Europe including ATP Tour, WTA Tour and US Open tennis in the UK, English Premier League in the UK, Roland-Garros tennis in France and UEFA Champions League in Germany. Earlier in his career, Alex spent 8 years at News International, the UK arm of News Corporation, where he led strategy and business development and took the newspaper brands into digital media. Alex has an MBA from INSEAD business school and a BA in PPE from University of Oxford.

Lina Marta Sarma acts as one of the board members of TechHub Riga - the central space for startups in Latvia. For the last 3 years she has supported and helped to grow the startup ecosystem in the region working with local and regional entrepreneurs. She is one of the core members of Riga TechGirls working to support women in IT by organising initiatives and running workshops on coding. Additionally, she is also one of the co-founders of The Raccoons, a youth organisation aimed at organising hackathons and popular science lectures to inspire the next generation to pursue their education and career in STEM.